What Is Google AdMob?
AdMob is an ad service created by Google that enables you to run advertisements in your mobile game or app. It's easy to set up an account, but it requires some coding to get it working inside your app.
This article is meant to give you a solid understanding of what AdMob is, how it works, and the kind of money you can expect to earn using it.
Let's get started.
A Short History of AdMob
AdMob is a mash-up of the words "advertising on mobile." It's been owned by Google since 2010, and it makes it easy to earn money with your app by showing in-app ads.
How Does Google AdMob Work?
You make money with AdMob by integrating ads into your mobile app, and you get paid when users view or interact with those ads.
It's simple to set up and only requires you to sign up on the Google AdMob platform using your Google account. After that, you integrate the Google AdMob Software Development Kit, or SDK, into your mobile app's codebase.
How Much Does AdMob Pay You?
This is a tricky question that no one can give a definitive answer to. Not even AdMob gives us one fixed number because it uses a variety of factors to calculate your payouts.
These include the type of ad, such as full-screen ads, banner ads, or video ads, and the geographical location of the views.
Ad views from a wealthy country can pay significantly more than views from less-developed countries.
But What Are the Actual Numbers?
Like we said, there is no fixed number, but for a simple example we can use an estimated $6 USD per 1,000 ad views.
This essentially means that if your app gets some moderate traction and gains 10,000 users who use your app once per day, that could equal 300,000 or more ad views per month.
Divide those views by 1,000:
300,000 / 1,000 = 300
Then multiply that by $6 USD:
300 × $6 = $1,800 USD
That gives you an estimated payout of $1,800 USD per month.
AdMob Payout Estimates for Your App
Basically:
- 10,000 users: around $1,800 per month
- 1,000 users: around $180 per month
- 100 users: around $18 per month
This number could potentially be 2–5 times higher if users spend a while inside your app and see multiple ads during each session. However, it could also be lower if they don't use your app every day.
So at the end of the day, this is just a very speculative estimation.
What Do Real App Developers Report?
Real-world reports from app developers show just how much AdMob earnings can vary.
One developer reported usually seeing around $15–$25 eCPM for interstitial ads in the US. Reddit discussion
Another developer with users mainly in Egypt and the Middle East reported around $0.70–$1.20 eCPM for interstitial ads, with rewarded ads earning around $1.50–$2.50 eCPM. Reddit discussion
There are also examples showing how much the size and location of your audience matter. One developer with around 2,000 active users, 42% of them from the US, reported earning around $200–$250 per month from one game. Reddit discussion
These are individual developer reports and not official AdMob payout figures, but they demonstrate why there is no single answer to how much AdMob pays.
Your users, their location, the type of ads you show, and how often they use your app can make an enormous difference.